Our work

yelloh studio lives where branding and strategy meet. Before we started the studio, we each spent years doing this work for companies you know, from AI startups to Audible.

1.2MInstagram followers for DASH
100sPrint and digital assets designed for Audible
349KLinkedIn impressions in ten days for Twin1
8Designers and motion artists led at Kaplan

Index

Twin1

01
Sector

Enterprise AI

Scope

Launch strategy, social, paid, and AI search

Led by

Dakota Jeane DiSanto

Discipline

Strategy and social

Took a company out of stealth and tripled its LinkedIn audience in ten days, without paying for a single follower.

The challenge

Twin1 builds a digital twin of a professional: a permission-aware model of one person's judgment and context. It launched in August 2026 with a $20M seed round co-led by Bessemer, Tribeca, and Aramco Ventures, and almost no audience. The launch had to reach legal, financial services, and enterprise buyers in a crowded AI category.

The approach

Dakota built the launch around the founders. Co-founders Lewis Z. Liu and Tom Cahn posted from their own profiles while the company page tagged the investors on the funding news. 35 LinkedIn posts and 41 on X went out in the first ten days. Paid LinkedIn and Google campaigns followed, along with the schema and llms.txt work that helps AI tools describe Twin1 correctly.

What worked

The funding post was the strongest of launch week at 9.4% engagement. In its first three days public, Twin1 gained more followers than four of six comparable AI companies gained in thirty.

Twin1 'Ask my Twin' LinkedIn ad showing a crossed-out out-of-office email
"Ask my Twin" LinkedIn ad ยท October 2026
63%LinkedIn audience growth in the first 72 hours
349KLinkedIn impressions in the first ten days
104KImpressions from founder posts at launch
1,118New LinkedIn followers in six weeks, all organic

Source: LinkedIn page analytics, August 20 to October 1, 2026. Follower and impression figures are organic.

Audible

02
Sector

Media and publishing

Scope

In-house brand, websites, and environmental graphics

Led by

Jess Frampton

Discipline

Brand and design

A year inside Audible's brand team, with hundreds of print and digital assets and a partnership site designed from zero.

Audible branded assets, including internal newsletters and a tech internships poster

Branded assets for Audible's in-house team

The challenge

Audible's in-house brand team supports consumer promotions, office environmental design, merchandising, and community building. Every piece has to feel like Audible, from an internal newsletter to a tech internships poster.

The approach

Jess worked inside Audible's brand parameters on in-house comms, environmental graphics, apparel, and illustrated motion storyboards. She helped art direct the internal Hub and Home site for the return to the office, and designed the externally facing site for Audible's partnership with the Global Center for Urban Development from zero.

100sPrint and digital assets designed
1 yearIn-house contract with the brand team
What Jess did

In-house comms ยท Website design ยท Environmental graphics ยท Illustration ยท Motion storyboards ยท Apparel

Subframe

03
Sector

Design tools

Scope

Social strategy, creative direction, and community

Led by

Dakota Jeane DiSanto

Discipline

Strategy and social

Kept a well-loved brand showing up every week and grew Instagram reach 411% in under three months.

Subframe post: Designers who ship don't ask for permission Subframe post: Dark mode is here Subframe post: Your brand has a feeling, for Theme AI Subframe post: Summer Release 2026 Subframe post: Design from your IDE Subframe post about the design handoff process

Selected posts ยท 2026

The challenge

Subframe is a design-to-code platform where every component a designer creates is a real React component. It already had a strong visual identity. The goal was to keep it showing up consistently and reach more designers and engineers without paying for followers.

The approach

Dakota ran the full program: strategy and post concepts, creative direction and captions, scheduling, and community replies, plus a daily industry radar for timely posts. Reels drove 85% of Instagram views, and LinkedIn impressions rose 57% in the first quarter. The audience that grew is the one that matters: designers, engineers, and product managers.

411%Increase in Instagram accounts reached
113%Instagram follower growth
78%Of Instagram views came from non-followers
526New LinkedIn followers, 88% of them organic

Source: Instagram Insights, March 26 to June 15, 2026. LinkedIn page analytics, March 1 to September 23, 2026.

Kaplan

04
Sector

Education

Scope

New brand direction across every channel

Led by

Jess Frampton

Discipline

Brand and design

Led the design team through a new brand direction, from the website to on-campus work.

Kaplan Test Prep website pages in the new brand direction

The redesigned Kaplan Test Prep website

The challenge

Kaplan provides tried-and-true educational services, with testing resources from high school and beyond. A new brand direction had to reach every channel at once: paid, social, email, the website, and campuses.

The approach

As Associate Creative Director, Jess managed 6 junior designers and 2 motion artists on monthly promotions. She worked with the in-house dev team to design and QA the newly launched website, partnered with copywriters and marketing strategists on print and digital assets, and concepted storyboards for video, directing the photo and video shoots.

8Designers and motion artists led
What Jess did

Brand strategy ยท Website design ยท Social strategy ยท Print campaign ยท Email strategy ยท Video storyboards ยท Photo and video direction ยท Motion graphics

DASH

05
Sector

Celebrity retail

Scope

First social media strategy

Led by

Dakota Jeane DiSanto

Discipline

Strategy and social

1.2MInstagram followers
58%Instagram growth once the strategy was in place

Dakota Jeane started her social media career in 2013 by building the first social media strategy for DASH, the Kardashians' retail brand, which, once implemented, grew their Instagram 58% to 1.2 million followers, and proving early on that the right strategy creates real results.

Before moving into marketing, she was Retail Director for DASH across Los Angeles, New York, and Miami, so the strategy was built by someone who knew the stores and the customers firsthand.

Strategy tells a brand where to go. Design makes people stop and look. yelloh studio brings both to every project.

More brand and design

Art direction by Jess Frampton

Jess Frampton has also art directed and designed for health tech, news media, nonprofits, and neighborhood shops. Each project starts with a brand system and carries it into everything people touch: websites, social, print, signage, and apparel.

Inspiren marketing assets, including sales sheets and social posts

Inspiren

Health tech

Jess worked with the CMO on new branding and guidelines from the ground up, then mapped and designed the website that launched in November 2025.

Brand strategyWeb and product designSales marketingPhoto direction
DOROT volunteer campaign with three volunteers holding branded tote bags

DOROT

Nonprofit

From the existing logo, Jess built a full system of colors, shapes, and visual styles for this older adult and volunteer organization.

Brand strategyEvent assetsCopywriting
GZERO Media Top Risks report spreads with editorial collages

GZERO Media

News and media

Weekly editorial collages since 2019, plus the design of GZERO's annual Top Risks report in print and digital.

Editorial collagePublication designData visualization
Illustrated Yahoo! holiday campaign assets

Yahoo!

Digital media

A shortlisted contributor across Yahoo!'s media, finance, and partnerships divisions, designing campaigns and editorial art.

Digital adsEditorial collageWebsite design
Illustrated East New York street banners for local industries

East New York

Community

A full 360 campaign to boost community, safety, and small business in a Brooklyn neighborhood, illustrated by Jess.

IllustrationEnvironmental design
Friends NYC sale campaign social posts in a bold collage style

Friends NYC

Retail

Seasonal promotions for a Brooklyn boutique, linked across the store, social, a Shopify site, limited edition apparel, and a printed holiday catalog.

Social assetsIn-store displaysCatalog designIllustration

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